The beauty of life is that one conversation can change your world. One “yes” can make all the difference. One conversation, one introduction, one chance encounter is sometimes all it takes. Life can turn on a dime, but you have to be willing to put yourself out there and be ready for those conversations for this change to occur.
That being said what do you say when your path crosses with someone who has the potential to change your world?
In the business world this conversation is known as an “elevator pitch”. A quick conversation (20-60 seconds) where your end goal is to secure a longer conversation and ultimately build a mutually beneficial relationship. In order to get a longer conversation you must generate interest. People are busy, especially successful people. People who have reached a certain point in their career where they are in a position to help other people´s careers say “no” far more often than they say “yes”. They are successful for a reason, they know how they should spend their time. Why should they say “yes” to you? What makes you, your company, product or service worthy of their time?
You got between 20-60 seconds, your elevator pitch must be quick, clear and concise. Not everyone is an expert in your field, break it down into simple “street” terms. It is great to think like a scientist, but always communicate like a truck-driver.
You have to know what you or your product or company clearly does and give it meaning to the person standing in front of you and make it easy for them to understand why a certain demographic would want it.
One of the first questions an investor asks themselves is: “Would I use it?” or “Can I see a lot of people using it?”. Paint that picture. Generate interest. Create a feeling. Make it relevant.
In order to paint that picture you must clearly define your strategy. Remember the immortal words of Yogi Berra: “You’ve got to be very careful if you don’t know where you’re going, because you might not get there.”
Where do you want the conversation to go? And how do you plan to get there?
Every sales guru or expert has written or talked about how to deliver the perfect “elevator pitch”. Grant Cardone in his podcast “Your Pitch” has broken it down into extremely simple terms.
Answer these 3 questions and you are on your way to crafting the perfect “elevator pitch”:
- What do you want to get done – What do you want that person to walk away with?
- What do you want them to remember? (USP – Unique Selling Point)
- What is your hook?
In the podcast mentioned above Grant has live callers call in and you can hear not only other people´s pitches, but also his constructive criticism to help make them better.
Like anything else a great pitch takes time to prepare, practice and perfect (the 3 P´s).
Learn from others, write it out, record yourself on your computer, test it out on friends, take it to the streets.
Get it down pat. Sounds easy. But remember you only have 30 seconds. Cut out all the fat. And remember: Stand Tall & Smile
If Grant´s system does not resonate with you another great and easy system to remember is:
- Problem (What is the problem you, your product, company or service addresses?)
- Solution (What is your unique solution to addressing that problem?)
- Proof (How is it being successfully implemented by other people? / What traction do you already have?)
- Close (Land a hook to get another meeting)
Do not make it harder than it has to be.
We hope these help you to create the perfect “elevator pitch”.
Any ideas worth sharing?