A few posts back I wrote about creating the perfect elevator pitch. I showed it to my dad. I am glad I did. His advice blew mine away. Simple, effective and most importantly, it will save you time.
When he was just starting out in his career he was asked to present his findings in front of the big wigs and after a minute or two of nervous rambling, the biggest wig stopped him and said, “You have one minute to tell me why I am here & one minute to tell me why I should stay.” There is a reason a military meeting is called a brief).
50 years later he still says that this was the greatest lesson in communication he ever learned. “You have one minute to tell me why I am here & one minute to tell me why I should stay.”
In communication less is always more.
Kill all the adjectives.
Kill all the pretty pictures.
Just say why you are here and why the other person should stay.
I was going to write more, but I can hear my dad saying:
“Is it necessary?” “Was my story not clear enough?” Actually in my dad’s true form, those sentences are too long and take up air. He would just ask “Why?”
In honor of my dad this will be the shortest blog post I ever write.
Or at least until I get better at saying more with less words.
What advice has you to shape your communication skills?